Evaluating Peterborough's no cold calling initiative using space-time Bayesian hierarchical modelling
Haining, B (Geography)
Monday 26 September 2011, 16:45-16:55
Seminar Room 1, Newton Institute
Abstract
As part of a wider Neighbourhood Policing strategy, Cambridgeshire Constabulary in-
stituted "No Cold Calling" (NCC) zones to reduce cold calling (unsolicited visits to sell
products/services), which is often associated with rogue trading and distraction bur-
glary. We evaluated the NCC-targeted areas chosen in 2005-6 and report whether they
experienced a measurable impact on burglary rates in the period up to 2008. Time
series data for burglary at the Census Output Area level is analysed using a Bayesian
hierarchical modelling approach, addressing issues often encountered in small area quan-
titative policy evaluation. Results reveal a positive NCC impact on stabilising burglary
rates in the targeted areas.
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